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About Us

Vision and Values

What We Aim for

Our mission is to inspire a life of beauty and culture. This is the basis for our goal of achieving a sustainable society that makes people happy through beauty.

Our Strength

  • A history of more than 140 years

    A history of more than 140 years

    Shiseido was founded in 1872 in Ginza, Tokyo, as the first Western-style pharmacy in Japan. The name Shiseido incorporates our founder’s desire to discover and create new value, a desire that has endured for more than 140 years and has built our unique heritage.
    This heritage has led to a foundation and strengths unique to Shiseido that are key to our successful evolution going forward.

  • Global Business Operations

    Annual Sales 5th*in the world, Operates in about 120 countries and regions around the world, Net Sales \850.3billion

    Boasting the world’s fifth-largest sales as a cosmetics manufacturer, Shiseido currently operates in about 120 countries and regions around the world. The Shiseido Group’s sales amount to 850.3 billion yen.

    *1 WWD Beauty Inc.annual ranking among global cosmetics manufactures in the beauty category, excluding food and daily necessities (April 2016)
    *2 FY2016 Results

  • Strong Brands


    Shiseido owns more than ten brands and lines with sales ranging from 10 to 50 billion yen. Each individual line has nurtured its unique values and they keep growing to be the brands deeply loved by people from all over the world.

  • Technology & Science

    Technology & Science

    Shiseido constantly creates high-quality, highly functional and safe cosmetics with new concepts, and leading beauty techniques. This ability is supported by an industry-leading R&D and production technology platform, which we continuously improve.



    Shiseido aims to enrich both the external appearance and the hearts of consumers. Our 22,000 beauty consultants worldwide provide personal counseling to consumers, embodying the power of our brands.

  • Sense of Beauty

    Sense of Beauty

    Shiseido has cultivated its sense of beauty over its long history. As a cosmetics company originating in Japan, we have made this sense a unique strength among global companies with our belief in the importance of nature and the seasons, and our ceaseless attention to detail.

  • Art & Design

    Art & Design

    Our ability to communicate the value we propose and create is a major strength. This strength has driven advertising and design in Japan since we opened the Shiseido Design Department in 1916.

  • Human Centric

    Human Centric

    Shiseido’s businesses are human centric. This is reflected in our desire to be consumer-oriented and in the value that we convey to consumers through our beauty consultants. Our belief in the importance of people as represented by consumers and our employees is the foundation on which we have formed our values.

Our Future

  • VISION 2020

    In order to sustain growth for the next 100 years,in December 2014 Shiseido formulated a medium-to-long term strategy that runs through 2020 called “VISION 2020”

    We want to be a company…

    ・Become a company that is full of energy for growth ・Become a company overflowing with youthful power ・Become a company always much talked about ・Become a company inspiring to, and admired by, younger generations ・Become a company driven forth by diverse cultures
    Net sales FY2014 \777.7billion FY2020 over ¥1 trillion Operating income FY2014 \276million FY2020 over ¥100 billion ROE FY2014 9.4% FY2020 12% or more
  • To enable Shiseido to continue shining with our consumers over the next 100 years

    • Image person
    • Image person
    • Image person
    • Image person
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