Vision and Values
Our mission is to inspire a life of beauty and culture. This is the basis for our goal of achieving a sustainable society that makes people happy through beauty.
A history of more than 140 years
Shiseido was founded in 1872 in Ginza, Tokyo, as the first Western-style pharmacy in Japan. The name Shiseido incorporates our founder’s desire to discover and create new value, a desire that has endured for more than 140 years and has built our unique heritage.
This heritage has led to a foundation and strengths unique to Shiseido that are key to our successful evolution going forward.
Global Business Operations
Boasting the world’s fifth-largest sales as a cosmetics manufacturer, Shiseido currently operates in about 120 countries and regions around the world. The Shiseido Group’s sales amount to 850.3 billion yen.
*1 WWD Beauty Inc.annual ranking among global cosmetics manufactures in the beauty category, excluding food and daily necessities (April 2016)
*2 FY2016 Results
Shiseido owns more than ten brands and lines with sales ranging from 10 to 50 billion yen. Each individual line has nurtured its unique values and they keep growing to be the brands deeply loved by people from all over the world.
Shiseido constantly creates high-quality, highly functional and safe cosmetics with new concepts, and leading beauty techniques. This ability is supported by an industry-leading R&D and production technology platform, which we continuously improve.
Shiseido aims to enrich both the external appearance and the hearts of consumers. Our 22,000 beauty consultants worldwide provide personal counseling to consumers, embodying the power of our brands.
Shiseido has cultivated its sense of beauty over its long history. As a cosmetics company originating in Japan, we have made this sense a unique strength among global companies with our belief in the importance of nature and the seasons, and our ceaseless attention to detail.
Our ability to communicate the value we propose and create is a major strength. This strength has driven advertising and design in Japan since we opened the Shiseido Design Department in 1916.
Shiseido’s businesses are human centric. This is reflected in our desire to be consumer-oriented and in the value that we convey to consumers through our beauty consultants. Our belief in the importance of people as represented by consumers and our employees is the foundation on which we have formed our values.
In order to sustain growth for the next 100 years,in December 2014 Shiseido formulated a medium-to-long term strategy that runs through 2020 called “VISION 2020”
We want to be a company…