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About Us

Our Mission, Values and Way

Our Mission, Values and Way (MVW) is the Shiseido Group corporate philosophy that every employee of the Shiseido Group shares regardless of their nationality and what affiliate or brand they represent.

Our Mission, Values and Way (MVW)

Our Mission defines our corporate mission—how the Group can be of use to society—and business domains. It sets our raison d'être, which is core to the Group.

Our Values defines the values that must be held and shared by each and every employee of the Shiseido Group aiming to realize Our Mission. Our Values sets the values we should keep in mind when we conduct business.

Our Way defines the actions that must be taken and shared by each and every employee of the Shiseido Group aiming to realize Our Mission.

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