Business Field

Cosmetics Business

Shiseido cosmetics business started from the release of "Eudermine" in 1897. We manufacture and sell various brands of cosmetics around the world.

Sales Regions:
  • Japan
  • China
  • Asia
  • USA
  • EU

Skincare and Makeup Brand

  • Japan
  • China
  • Asia
  • USA
  • EU
SHISEIDO

A global cosmetic brand for all customers who appreciate and enjoy real beauty.

  • Japan
  • China
  • Asia
  • EU
clé de peau BEAUTÉ

A skincare & makeup brand for realizing a skin that emits radiance from the inside

  • Japan
  • China
  • Asia
  • USA
  • EU

※In China,only Hong Kong

bareMinerals

bareMinerals, the pioneer of mineral foundation. 24-hour mineral care is available worldwide.

  • Japan
  • China
  • Asia
  • USA
  • EU

※In China,only Hong Kong

NARS

NARS inspires self-expression, creativity and artistry – bringing high-fashion, high-style and forward thinking to beauty. Founded and created by François Nars.

  • China
  • Asia
Za

A skincare & makeup brand for supporting women who aspire to vivid beauty with confidence.

  • Japan
  • China
  • Asia
IPSA

A brand for creating a beautiful skin from the inside together by enhancing the skin’s vital power to try to be beautiful by itself.

  • Japan
  • Asia
ettusais

A "pretty but excellent" cosmetic brand that makes you feel like telling someone about.

  • Japan
  • China
  • Asia
d’icila

An aging care brand for adult women which offers a lifelong skin beauty by examining the relationship between skin and mind.

  • Japan
AYURA

A brand for brightening the original beauty by comfortably satisfying five senses and working on the skin, body and mind.

  • Japan
Soka Mocka

A natural brand which gently cherishes skin and mind with the Japanese natural and traditional wisdoms and comfort.

  • Japan
  • Asia
BENEFIQUE

A total care brand for leading adult skin to youthful beauty.

  • Japan
  • Asia
d program

A skincare and makeup brand which "protects", "conditions" and "maintains" the skin barrier function that is unstable.

  • China
AUPRES

A skincare & makeup brand exclusive for department stores, which has been created by researches over the years and advanced technologies in China.

  • China
URARA

A brand for cosmetics specialty stores for realizing the Chinese women’s wish, "煥自己 (to become more radiant)".

Skincare Brand

  • Japan
  • China
  • Asia
  • USA
ELIXIR SUPERIEUR

A skincare brand for women who wish to feel resilience every day without aging stress.

  • Japan
  • China
  • Asia
ELIXIR WHITE

A skincare brand that brings out the original transparency and purity in skin.

  • Japan
ELIXIR PRIOR

A skincare brand that enables women who positively live for the future to age beautifully.

  • Japan
  • China
  • Asia
AQUA LABEL

A “high-density moisture” brand to moisturize any kind of skin.

  • Japan
  • China
  • Asia

※In China,only Hong Kong

SENKA

A “skincare created with you” brand which meets the customers’ needs using our high technological capability.

  • Japan
  • USA
qiora

A skincare brand which focuses on the relationship between fragrance and skin.

  • Japan
  • China
  • Asia
HAKU

A special brand for skin whitening which focuses on preventing spots.

  • Japan
REVITAL GRANAS

A aging care brand which delivers the latest Shiseido power science to skin.

  • Japan
THE GINZA

Intelligent skincare brand with a combination of the next generation technology and life energy sources.

  • China
DQ

A skincare brand based on Japanese cutting-edge dermatology, is being deployed centering on pharmacies.

  • China
PURE&MILD

A natural brand which makes use of plants’ gentleness to the skin and their original power.

  • China
PURE&MILD SOI

The exclusive line which pursues a safe and secure quality without any color, fragrance, or alcohol, created by a combination of the power of earth and science.

Makeup Brand

  • Japan
  • China
  • Asia
MAQUILLAGE

A makeup brand for developing each and every woman’s beauty with vivid expression.

  • Japan
  • Asia
MAJOLICA MAJORCA

A makeup brand which always satisfies girls' endless desires.

  • Japan
  • Asia
INTEGRATE

A makeup brand for highlighting an adult lovely element with a playfulness.

Fragrance Brand

  • Japan
  • China
  • Asia
  • USA
  • EU
Beauté Prestige International

A house to develop the spirit and the vision of highly talented creators, Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez, and Elie Saab.

  • Japan
  • Asia
  • USA
  • EU

※In China,only Hong Kong

Serge Lutens

French artist Serge Lutens expresses his aesthetics in his Fragrance and Makeup.

Haircare Brand

  • Japan
  • China
  • Asia
  • EU
TSUBAKI

An authentic hair care brand leading all women to beautiful hair by selected natural camellia oil.

  • Japan
  • Asia
MA CHERIE

A hair care brand which makes hair that tends to be damaged by daily styling moist and smooth.

  • Japan
  • China
  • Asia
SUPER MILD

A shampoo which protects your hair from damage-causing problems every time you use.

Bodycare Brand

  • Japan
  • China
  • Asia
ANESSA

A sunscreen brand which prevents skin damage from UV rays 365 days a year.

  • Japan
Ag+

A brand specializing in antiperspirant / deodorant products which kill odor-causing germs with advantageous effect of silver.

  • Japan
  • Asia
SEA BREEZE

For all people who work up a good sweat. A brand which cares the whole body refreshingly and keeps it clean with authentic recipes and natural ingredients.

Men’s Brand

  • Japan
  • China
  • Asia
UNO

A total cosmetics brand for men who desire to be confortably cool but not too much.

  • Japan
AUSLESE

A total series of hair care and skincare products for men who enjoy sophisticated and stylish fashion.

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