Beauty has the power to change
you and your life.
Shiseido supports the beauty in each one of you and the beautiful way of living for everyone.
#BeautyEmpowers is a collaborative initiative to explore and promote the power of beauty, together with you.
For this project, we aim to create eight different "Power of Beauty"-themed movies together with teams recruited through SNS.
Eight teams, made up mostly of students, were selected.
Each team's idea was turned into a movie.
And Shiseido hair & makeup artists gave a hand during the shooting!
What Makes Me Me
What we think of as our flaws is what makes us unique, and makeup has the power to make it shine.
Winning team "rendez-vous" and Shiseido Creative Director Masato Kosukegawa
After Classes = Fight Time
Off goes the bell... No second to lose for high school girls! Wanna win that guy's heart? Fight with makeup!
Winning team "EMOEMO PENGUIN" and Shiseido Creative Director Masato Kosukegawa
A minute before she starts on a journey, she sits down in front of the mirror. Full of apprehension, she looks up and...
Can I Be One?
A movie about the universal desire to be beautiful.
Take a Step.
Let's take a step together. There's a whole world out there. Makeup is a tool that encourages you to step out.
I can be me
Nobody is perfect. Everyone is inevitably flawed. But, I can be me.
See yourself in a mirror, put some makeup on. Be yourself.
Directed by an actual college girl! A genderless makeup movie, "This Is Also Me."
Facing a challenge requires courage. But if I take this step, I'll be able to enjoy myself more.
This is a story of a girl who takes on the challenge to be her new self.