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Activities of the Creative Division

Activities of the creators

Shiseido’s Creative Division has about 100 creators. Since the establishment of the Design Department in 1916, we have been creating new values based on Shiseido’s unique sense of beauty that has passed down through the generations.

The creators are transmitting the “beauty” that is unique to Shiseido not only through advertising but also through creation in various fields such as product packages and space designs.

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