Designing a New Skincare Experience. What Does the Future Hold with IoT-based "Optune"?
Essential Energy - A 360-degree Campaign
New Brand "recipist" Created in Collaboration with the Millennials Who Live Each Day with Care
A Gift Bag that Makes Even a Small Present Special
Breaking New Ground in the Real × Digital with "Magic Space" by MAJOLICA MAJORCA
"Lipstick that thrills and excites"--New clé de peau BEAUTÉ's Rouge
"CRAFTING NEW BEAUTY" Product Exhibition: Fusing Design and Technology
Heartfelt Appreciation Conveyed through "Personal Delivery": the Limited-edition Calendar, "IRO DORU GIRL"
Enjoy the world of "pink pop! A New Hanatsubaki" in tandem with the Hanatsubaki magazine
"Doctors" of the Advertising and Design Department--What is a Creative Strategist?
Children's Books That Enrich Family Time - A Shiseido and LOHACO Collaboration
"I like myself better now than when I was younger."--A PRIOR promotional campaign starring attractive older women
The Revolutionary 7 Colors Powder, Revived a Century Later
Share Beauty - Paper Cutout Animation to Share with the Loved Ones
Secrets Behind "TeleBeauty," the Auto-Makeup App for Working Women
A 100-year Passion for Fragrance. An Exhibition of Perfume Bottles from across the Ages
MAZDA × Shiseido Embody the Uncompromising Spirit of Professional Craftsmen in Perfume
Discovering the Beauty of Script: 100 Years in Settai Komura's Typographical Playground - An Exhibition by Young Shiseido Designers
Bridging 100 Years of Shiseido's Advertising History: "Beauty Graphics Exhibition 2016 'ONGOING'"
Excitement in Details: A Product Catalog With Embroidery Motifs